Strategic Guidance: We work closely with clients to differentiate between strategy and tactics, helping them understand what to say and why. Our strategic expertise forms the foundation of all our PR initiatives.

Credibility Building: We assist clients in sharing their powerful ideas, positioning them as thought leaders in their industry. This, in turn, enhances their corporate positioning, image, and reputation management efforts.

Proactive Crisis Management: We help clients use their peacetime wisely by developing and testing crisis plans and playbooks. During crises, we provide expert counsel to navigate challenging situations and regain control of the narrative.

Crafting Memorable Messages: We assist clients in defining their message – and telling their story. Our messaging strategies are designed to be memorable, believable, and inspiring.

Spokesperson Training: Our coaching equips spokespeople with the skills to navigate tough questions, stay on message, and inspire action, even in complex and adversarial situations. Each coaching session is customized to address your specific needs and challenges.

Effective Communication: From pitches, speeches, blog posts, press releases, to op-eds, we create comprehensive written content to convey our clients' messages effectively. This includes earned and contributed content, offering a wide range of content types to suit your needs.

Building Media Relationships: We cultivate strong relationships with media outlets, securing valuable coverage and promoting positive narratives for our clients.

Influencing Policy: We engage with regulators and policymakers at all levels of government directly, through the media, and by leveraging third-party allies to bolster support for our clients' initiatives and objectives. Our approach includes advocacy, lobbying, and strategic partnerships.

Team Engagement: Effective communication within your organization is crucial. We ensure your team knows what to say, fostering reassurance and creating additional ambassadors for your messages.

Data-Driven Insights: Our team conducts ongoing media reviews to identify emerging trends, guide messaging, and opportunities for engagement. If critical information is omitted from relevant reporting, we proactively address any omissions and correct inaccuracies.

Digital Engagement: We design social media strategies tailored to each platform, engaging audiences, and disseminating positive content. This approach leverages the power of social media to shape public perception effectively.